Search Engine Optimisation HertsPaul Tovey is a Hertfordshire based search engine optimisation consultant offering SEO services to London, Essex, Cambridge, Herts.
The Basics of Search EnginesAs an SEO, I always get asked about the very basics of Search Engine Optimisation. As such, I wrote a basic guide to get your website started.
An SEO Consultants Lifestyle“Search Engine Optimisation is easy” No other phrase has angered me so much in my long career, it takes years to perfect and here is why.
Is Traditional Marketing Broken?Traditional marketing vary greatly, from a simple advertisement in a newspaper to a live television broadcast, do these still work in the digital era?
Social Media.. Is it really all that great?"Your business needs Social Media!" We've all heard this before, but it is really such a vital part of a website or for search engine optimisation?
Does SEO always mean ROI?What are your expectations of search engine optimisation? Are profitable search engine results achieved in years, months or days?
Small Business Consultant in HertsSmall Businesses are usually the companies that are best suited for on-line or Digital advertising, without the huge budget available, where to start?
Hertfordshire Optimisation ConsultantAs Hertfordshire based Optimisation Consultant, I am always receiving calls about what I can do better than a similar company, here's what.
Search Consultant HertfordshireMy first ever search engine optimisation job was in Herts, Hertfordshire. It was for a small battery distributor but how did it turn out?
Do you want a sneak preview of the next up and coming blog post? Keep it quiet though!
IT Freelancer is a Princes’ Trust supported company specializing in SEO in Hertfordshire. The company is based in Hitchin, Hertfordshire in the UK and is run solely by Paul Tovey, a highly experienced and thoroughly skilled freelance IT consultant with a BSc in Computer Science and six years of IT work behind him. The company prides itself on taking a fresh, dynamic approach to online marketing and SEO that has resulted in many clients being placed on the 1st page of Google search results. Your site is the widest net you can cast in order to bring in new customers and expand your business. But, until you are pulling in a steady stream of hits, you may as well be shouting at the wall. Garnering interest in your website and company through flyers and random e-mailing will just be ignored as yet more spam and you will be as good as throwing important revenue straight out of the window. A good SEO for your site will ensure not only the audience you need for a much lower cost, but that they will willingly come to you on their own initiative, letting your relationship with your new client begin within a positive atmosphere.
What Search Engine Optimisation does for your online presence is fairly self-explanatory. Search engines, though they are becoming more intelligent and more powerful all the time, still follow a fixed structure of programming, following rules, algorithms and procedures set into the program which then leads to a generated set of results that are sorted and ranked by relevance, popularity and reliability. SEO Herts or Hertfordshire, specialists will have gained an insight into how this programming works in generating results and then utilize a set of techniques and structures to help a site fit the search engines’ criteria as strongly as possible, helping the site become more visible to potential clients and customers.
You may believe the value of an SEO consultant has dramatically fallen in recent years especially considering the rise of social media. The reality is that an average website will gather almost all of its traffic through search engines and that very few search engine users will search past the first few pages for what they are looking for. Considering the vast number of people who will use search engines to track down a required service, even a tiny percentage of those users could equate to a windfall in potential sales. Getting your business within those first few clicks of a search result is clearly of huge benefit to you and your company.
Sounds easy, doesn’t it? Don’t bet on it.
Go on to Google and conduct a keyword search for what you are hoping to offer to customers, then take a look at the number of hits your search retrieved. Chances are you are now looking at a very big number; a virtual forest of web pages all offering services similar to or directly competing with your own, already established and receiving a stream of traffic that you are hoping to attract yourself. To stand a chance of competing and getting any sort of response from your website you have to make sure that, when a potential customer searches for the service or product you are making a living from, they see your business sat on the front page or, even better, at the top of the pile. Utilizing a good practice of search engine optimisation in Herts is an absolutely essential part of achieving this. If not, it won’t matter about the quality of your product or your on-line pitch, because nobody will be listening. Paul Tovey is a search engine optimisation consultant Hertfordshire in Herts.
So what advantages can IT Freelancer offer your website? I promise a fresh and innovative SEO service and continued close support for your site for as long as you require. Firstly, I will provide a consultation, free of charge, to determine the current Herts SEO standards of your site and develop an action plan to improve the search engine ranking of your site and make it a much more prominent presence on the Web. Once this plan has been approved, we can then move forward, highlighting relevant key words and phrases for your company and gearing the SEO of your businesses content towards these keywords, for example, “Paul Tovey Herts SEO”.
My work will go towards constructing a stronger relevance for your website to the decided on key phrases and raising the “popularity” of your business online by boosting your profile on social media and forming connections with a wider range of other, well-respected web sites in a process called Link Building. Doing this will increase the number of occasions that search engines will detect your web site, boosting the importance of your site for future searches and pushing you further up the Google Rankings. This, coupled with an increase in social media support and obvious SEO of the content on the website itself, will all help raise the popularity of your site and boost your business along with it.
I will then continue to support your online business development for as long as you feel you need my support. This includes weekly status updates on the progress your web site has made since starting the SEO. The status updates will track your progress within the Google Rankings and compare that to your competitors’ progress within the same time-scale, as well as more in-depth information regarding SEO progress and strengths. I do not ask for a fixed term for the use of this service and you can call an end to my support at any time, I am based in Herts if you would like a meeting!
That’s it for your preview, click here to read more work by Paul Tovey.